Private Golf Clubs: Social Media Should Be In Their Goal

by Mr Business Golf on April 6, 2012

Clubhouse2. I recently spoke to 110 members of the Golf Association of Philadelphia on the subject of Social Media-How Private Golf Clubs Should Use It.  I was exciting to learn the GAP is looking towards the future of the golf industry and searching for ways to deal with the change facing golf today.  Hopefully, what I offered them will get them on the way to success.

Change or Be Changed

One of the issues most private golf clubs are addressing is how to deal with the culture change and the next generation’s attitude towards private golf clubs.  As more and more people and business accept the new technologies associated with improving their lives, so will private golf clubs.  Understanding social networking and how social media works is a must if a private golf club expects to solve this problem.… Continue

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Headlines sum-up the perception of the LPGA

by Renee Mancino March 30, 2012

69031276Tiger winning at Bay Hill is great news for golf and business. Now what did Yani Tseng’s win at the Kia Classic the very same weekend mean for the LPGA? Probably nothing. Nothing for viewership and nothing for business.

Yani’s accomplishment

· Second straight LPGA Tour title

· Third win in five 2012 events

· At 23 years old, Yani is the second youngest player to reach 15 LPGA Tour victories

The big story from the Kia Classic

“Golf’s Funniest Commercial- Even Funnier Because It’s Not Supposed to Be Funny”

Mirassou Winery, a devoted sponsor of women’s golf including the LPGA and Women on Course took to the airwaves during the tournament debuting a commercial featuring Brittany Lincicome.… Continue

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Forget The Mayans, This Will Be A Great Year

by Dave Bisbee March 26, 2012

phil-mickleson-tiger-woods-pebble-beach-2012Alright everyone…relax…rejoice…then re-invent yourself. Tiger is back and we can all learn a lesson from his latest comeback. In the immortal words of the business author Robert J. Kriegel… “ if it ain’t broke… break it”. That’s right Tiger has made a career, for himself and for a few golf instructors, by following that rule.

The first two swing makeovers were with Butch Harmon and then Hank Haney and took place when Tiger was already winning, even dominating the tour.… Continue

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Road to Philadelphia: Social Media a must for Private Clubs

by Mr Business Golf March 20, 2012

Clubhouse I recently was invited to speak to the Golf Association of Philadelphia President’s Council Annual meeting on the subject of Social Media and how Private Clubs should approach using it.  It is exciting to first be asked by such a distinguished group of golf professionals and club managers and I found putting this presentation together a very rewarding experience.

For many of you who have been following me over the years know I have have a lot to say about how the private golf clubs and country club are dealing with the economy.  At the same time I have been studying how private clubs are using social media.  I think it is safe to say many clubs have a long way to go to understanding how social media works today.… Continue

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Watching the Magic Happen

by Renee Mancino March 18, 2012

photo (11)puzzle ballAttending Women on Course events reaffirms my belief that if more women used golf for business, magic could happen and it did in Atlanta.

If you are not familiar with Women on Course, it is an inclusive national networking organization built on a business golf platform. WOC provides entry into golf through off course venues or on course events with activities available to all skill levels including those brand new to the game. Golf becomes secondary to the opportunities afforded from meeting other women in the business community and growing professional networks.… Continue

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