The Heritage Classic Maybe A Classic No More ?

by Dave Bisbee on April 24, 2011

Hilton Head GolfLike the rest of us it seems the PGA Tour is looking for signs of an improving economy. With Verizon pulling out of sponsoring the Heritage another long time Tour stop is in danger of going away. I can’t imagine a Tour season without the iconic light house on the 18th at Harbour Town Links. I am sure that the players would miss this tournament as well…it is one of the most popular for the players and their families.

But if this is the last one it certainly would be one of the more exciting finishes with a lot of story lines. Tommy “Two Gloves” Gainey having a chance in the end to win in front of what amounted to a home town crowd. And with Tommy playing with Ricky Barnes… talk about two guys with swings that no swing guru would claim. They looked more like a couple of guys moving furniture around the course than moving a golf ball around it, and I love seeing those guys play golf versus golf swing.

Contrast that with the elegant style of Luke Donald and I think golf is getting to be more fun to watch. I must admit I was pulling for Luke to win and take over the #1 ranking, golf could use that kind of role model out front…but who could not be happy for Brandt Snedeker?

Hopefully the Tour will be able to find another sponsor. I believe it is 27 tournaments that have faced this challenge over the past couple of years and successfully found a company to step up and put their name on the logo. If the economy is truly on the mend the Heritage will be a classic again next year.

On The Road To Colorado

I am on the road again this coming week heading to Grand Junction Colorado to do a seminar for the Colorado Section of the PGA at their spring meeting. The topic of my seminar is Mapping Your Golf Career. As you might expect the focus will be on how to figure out where golf professionals fit in what has become a very challenging industry. A lot of golf professionals find themselves out of work, or trying to wear more and more hats in an effort to hang on to a job…and often the hats don’t fit. I will be introducing the attendees to the same assessment tool we use for our business golf programs.

The iMap assessment identifies strengths that each individual possesses as well as revealing the underlying needs necessary for those strengths to be leveraged. The assessment also identifies motivational interests which are the elements that give your life meaning. With this new level of self understanding a golf professional can begin to look at the golf industry landscape and begin to see the right opportunities…the ones that match their Map.

Putting Business Back On Course

I will also be pressing the Colorado Section of the PGA to get involved with my mission to “put business back on course”. If we can start with a grass roots effort to get the attention of the companies and the executives that work for them to realize the power this game has to enhance the business environment and therefore the communities they are in maybe we can get them back out on the course. Who knows…if this movement could get some traction maybe the Heritage Classic could be saved along with the millions of dollars it and other events have raised for charities, not to mention the economic benefit to the community. That’s a topic for another day, for now I better get on the road.

Dave Bisbee

Dave Bisbee has been around the golf business for 30 years and brings to Biz Golf Guru his experience as both a business owner and golf professional. Dave will serve as the anchor for the Biz Golf Guru team of contributors by offering his unique insights of business golf as seen through the eyes of someone who has managed golf courses, golf companies and as a golf teaching professional.

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