News From the Mountain Top

by Dave Bisbee on June 16, 2011

the_king_of_mountains__trekking_mt_minya_gongga6bbbcb27cef785066a40It has been awhile since my last post…I would like to tell you that I have been to a “Guru” convention high on a remote mountain top where along with my Guru peers we spent our days pondering all of the worlds problems, and have returned with the solutions to fix the economy, solve global warming, achieve world peace, and cure the yips. But alas there was no such convention… I have just been working and traveling spreading the word about business golf, helping people understand the importance of the connection, and showing companies the many different ways that they can use golf as an integral part of their business strategy.

I have to give a shout out to my colleagues Scot Duke a.k.a. Mr. Business Golf and Krista Kramer Hartman a.k.a. She Kan Golf for keeping the BGG blog rolling with content. If you haven’t tuned in to the new show check it out at….  you might even hear me on the show from time to time. Now to the business at hand.

EGS in HotLanta

Since my last post I have traveled to Atlanta GA to conduct a series of Strategic Links Executive Golf Schools. The venue was the Country Club of the South in Alpharetta GA. What a great venue it was and a bit of a success story in and of itself amid all the gloom and doom in the private club sector.

Now owned and managed by Club Corp. this club is now fully subscribed and thriving. Re-built greens and other golf course improvements and one of the best practice facilities I have ever been on are complimented by a service and professional staff second to none. If you live in the Atlanta area I urge you to check them out.

One of the companies attending the Executive Golf School was PGA Tour Super Stores. They are a company on the grow in spite of the economic news. They were in the midst of opening a new store in Denver and are planning more store openings over the next year. They get that focusing on customer service and providing a customer experience that exceeds expectations is key to their success.

The Customer Is King

One of the key issues that seems to come up every time I do one of the Executive Golf Schools, when we talk about what the challenges are for growing a business, it comes down to managing the customer experience. Setting the appropriate expectations is the start point. How many times have you been drawn into buying something only to find out that it didn’t measure up to its claims? My advice is always to make sure you can deliver on what you say you can do… then try your best to exceed that standard.

I fully understand that the point of marketing is to draw the customers interest and influence them to buy what you are selling but it goes much deeper than that. You want that customer to become a loyal fan. If you don’t deliver, if you disappoint that customer you create an anti-fan. And in todays environment of social media you can quickly find that a single customers bad experience is broadcast to a huge audience. Exceed expectations and that same social media storm can be leveraged to grow your business.

My formula for successfully growing your business is really quite simple; Create awareness> Develop demand> Deliver the product> Exceed expectations> Leverage the customer experience. Simple really. But so effective. 

Dave Bisbee

Dave Bisbee has been around the golf business for 30 years and brings to Biz Golf Guru his experience as both a business owner and golf professional. Dave will serve as the anchor for the Biz Golf Guru team of contributors by offering his unique insights of business golf as seen through the eyes of someone who has managed golf courses, golf companies and as a golf teaching professional.

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