Headlines sum-up the perception of the LPGA

by Renee Mancino March 30, 2012

69031276Tiger winning at Bay Hill is great news for golf and business. Now what did Yani Tseng’s win at the Kia Classic the very same weekend mean for the LPGA? Probably nothing. Nothing for viewership and nothing for business.

Yani’s accomplishment

· Second straight LPGA Tour title

· Third win in five 2012 events

· At 23 years old, Yani is the second youngest player to reach 15 LPGA Tour victories

The big story from the Kia Classic

“Golf’s Funniest Commercial- Even Funnier Because It’s Not Supposed to Be Funny”

Mirassou Winery, a devoted sponsor of women’s golf including the LPGA and Women on Course took to the airwaves during the tournament debuting a commercial featuring Brittany Lincicome.… Continue

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Forget The Mayans, This Will Be A Great Year

by Dave Bisbee March 26, 2012

phil-mickleson-tiger-woods-pebble-beach-2012Alright everyone…relax…rejoice…then re-invent yourself. Tiger is back and we can all learn a lesson from his latest comeback. In the immortal words of the business author Robert J. Kriegel… “ if it ain’t broke… break it”. That’s right Tiger has made a career, for himself and for a few golf instructors, by following that rule.

The first two swing makeovers were with Butch Harmon and then Hank Haney and took place when Tiger was already winning, even dominating the tour.… Continue

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Road to Philadelphia: Social Media a must for Private Clubs

by Mr Business Golf March 20, 2012

Clubhouse I recently was invited to speak to the Golf Association of Philadelphia President’s Council Annual meeting on the subject of Social Media and how Private Clubs should approach using it.  It is exciting to first be asked by such a distinguished group of golf professionals and club managers and I found putting this presentation together a very rewarding experience.

For many of you who have been following me over the years know I have have a lot to say about how the private golf clubs and country club are dealing with the economy. … Continue

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Watching the Magic Happen

by Renee Mancino March 18, 2012

photo (11)puzzle ballAttending Women on Course events reaffirms my belief that if more women used golf for business, magic could happen and it did in Atlanta.

If you are not familiar with Women on Course, it is an inclusive national networking organization built on a business golf platform. WOC provides entry into golf through off course venues or on course events with activities available to all skill levels including those brand new to the game. Golf becomes secondary to the opportunities afforded from meeting other women in the business community and growing professional networks.… Continue

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Consider The Course a Reality Version of LinkedIn

by Renee Mancino March 10, 2012

10988488952074404Golf is a sport like no other. Where else can you get a four to five hour introduction to a complete stranger and immediately bond over a common interest? I discovered a long time ago playing provides career opportunities and encourage random starter pairings because I always see the possibility for a business connection.

The golf course can be compared to LinkedIn without pretending to have done business with, or be friends with the person you are trying to invite into your professional network.… Continue

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