Interview with the Biz Golf Guru: Dave Bisbee

by Mr Business Golf March 7, 2012

It is no secret I have been part of the business golf community for over eight years now.  During my travels through the social spaces online and adventures I have been part of offline I have run into several other fellow business golfers who also are out putting forth a tremendous effort to help golf grow through business golf.  One of the pioneers of today’s business golf revolution is Dave Bisbee.  I have been working with Dave for most of my time in the the business golf arena and it was my privilege to recently sit down with Dave to ask him a few question I am sure will help you understand more about what business golf is all about and how it works.… Continue

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How to Market to New Private Club Members and Keep Them

by Mr Business Golf March 5, 2012

iStock_000008534192XSmall The struggles associated with a weak global economy continue long after major regional improves have been made.  One of the first hit when the economy weakens and last to improve are the Private Country Clubs.  Many look at the private club industry’s existence during a recession as the survival of the fittest.

Who Keeps a Private Club Afloat

During good and bad times the membership of a private club is what keeps it afloat.   Unfortunately the membership consist of people and no matter what sector of the economic community they reside the shape of the global economy will govern the amount of support they can afford to give to their club.… Continue

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Sponsorship Doesn’t Paint A Favorable Picture

by Renee Mancino February 28, 2012

Golf Carts on PathBack in the 90’s to mid 2000’s I frequently attended industry and charity golf outings where the price of my ticket was paid tenfold by sponsors’ generous donations and fat raffle pots from golfers’ deep pockets. A surplus of clubs, bags, and Titleist logoed balls found a home in the basement storage room and being generally lucky, I left several outings with more cash then I came with.

Fast forward to 2011 where the last outing I attended upped my lip balm, magnet, golf towel and hat collection plus one.… Continue

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Golf and the Auto Industry a Good Combo

by Dave Bisbee February 26, 2012

nada showI realize this post may be a bit delayed but this Guru has been busy lately. Recently I was asked to share booth space with the IProfit Platform/Starbase Aviation companies… part of the Reed Automotive Group… at the NADA National Convention in Las Vegas. I used a golf simulator to give swing tips and run long drive and closest to the pin contests as a draw to the booth, and what a draw it was!… Continue

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Ladies’ Day Does Not Produce Loyal Customers

by Renee Mancino February 22, 2012

Feminism is a passé ideology in the new millennium so I take the position of a Gender Neutral Golf Advocate (GNGA). Golf venues struggling to rebound from the poor economy should know and own the concept of GNGA. Undoubtedly courses allocate marketing dollars to reach women players but what is the plan to keep us coming back?

I live in the northern suburbs of Chicago and receive dozens of emails from courses promoting “Ladies Day ½ off Green Fees”.… Continue

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